Writer Promotion: Having a Plan

Peter Fritze

Blog 90 ImageThis is the last post in my blog series on How to Self-Publish. In previous posts, I described ways a self-pub can promote her book. But rather than dipping into every strategy and seeing which, if any, sticks, a writer will find it useful to have a promotional plan.

There are several reasons for this. First, there are many other writers promoting their books and, for the most part, in very similar ways. A well-thought-out plan that builds interest in an upcoming book gives a writer a better chance of finding an edge. Second, many self-pubs write while holding down day jobs. Their time for promotion is limited and a plan can make them more efficient. Finally, a plan can keep marketing costs under control. It’s already a challenge for self-pubs to cover editorial and cover design costs, let alone clear a profit. And when it comes to promotion, it’s…

View original post 380 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: